Lucia offers optimised cloud-based bookkeeping and customised analytics to help business owners understand and grow their business.
She came to business coaching as she had been in business for one year but had not done any marketing or networking before.
Now she has a clear picture of her ideal client, has strong messages about her business and services and has created her brand The Analytical Bookkeeper.
Lucia is now finalising her website and is starting to network online and at events. She said: “I had no experience of marketing my business, no website and no business cards. I wanted to address this and to start to think about pricing and value proposition.”
Defining her messages and value
Lucia and I worked together to unpick how her service stands out from other bookkeepers. Her additional expertise in analysis means that she offers more than a traditional bookkeeper yet is more affordable than a chartered accountant.
The insights form her analysis help business owners understand what’s going on in their business and make confident decisions about investment and growth as a result. In fact, I’ve recommended her to several of my other business coaching clients who really value her insights.
“I’m starting to network and getting a website built”, continued Lucia, “I have also developed a more defined proposition for my business. This has resulted in me feeling more confident to turn down work not a good fit with my goals.”
Coaching for business confidence
Lucia said: “Coaching gave me confidence to tackle areas that I had no prior experience of, such as my website, and gave me confidence about the decisions that I have made.”
I certainly noticed a massive shift in Lucia’s confidence throughout the coaching process. By the end of the sessions she was talking positively about what she can offer clients. Plus she has pushed her comfort zone to start networking and getting her brand out there.
“Ultimately, I feel more confident to grow to the next level, less stressed, more positive about promoting my business”, she concluded.
Are you a DIY marketeer? Have you invested in an agency? Did you outsource your social media? Share how you have boosted your marketing for your business in the comment section below.
Free discovery session
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There’s no obligation and no charge for this 45 minute discovery call. If you like my approach, then we can book your first session and start your journey to making change with confidence.