Disruptor….you may have heard this term being kicked about in business articles and online. But what does it mean and how and why should you do it?
Being a Disruptor business means that you’re able to harness a new angle, approach, product, service or way of being in business that disrupts the status quo of the main players in your field.
Why is this important?
Well, if you want to have an edge on established businesses in your sector, grow your business and customer base and offer a better experience of a service or product, better values, with enhanced customer service.
Try thinking with your disruptor hat on to look at how you can offer your customers a new ways to engage with what you offer, or looking at the customer experience to find a need in the market that you can meet in a more agile way than the ‘bog boys’.
I’ve shared three videos below to give you inspiration of how you can put your disruptor hat on when thinking about your business.
How to get this fresh look at your market?
If you struggle to do this alone, then why not gather a group of friends for some brainstorming, do a survey of your customers to identify new needs or preferences.
You can also hire a coach to act as an impartial sounding board and to provide a structured exploration of your business, your approach, your messaging and your opportunities.
Check out my small business coaching packages to see how I can support you to look at your business in new ways, create a plan for growth that’s in alignment with your work-life-family balance.
So drop me a line or reply to this email to book your free discovery call to scope out how an investment in coaching can benefit you and your business for more success on your terms.
I’ll even offer you 10% off if you quote DISRUPTOR.
What does it mean to be a disruptor?
In the first of a six-part series in partnership with Salesforce, we talk to six executives from six disruptive brands about the disruptive mindset.
What it Means to be a Disruptor – Nadine Todd
Nadine has a fresh take on this topic with an example from the education sector. She talks about how disruptors “zag when everyone else is zigging” and “then zag with a purpose”.
How to be a ‘Disruptor’ in business?
Keith Krach sits down with Don Thompson (former CEO of McDonald’s), Rick Smith and James Beer to discuss how to be a disruptor in the business world.
Free discovery call
If you would like impartial and creative support to reflect on the direction of your business and work-life-family balance, then why not book one of my free discovery sessions.
In this complimentary call, you will find out how my specific blend of small business and life coaching can help you develop new ways to grow your businesses with intention, balance and purpose.
For more information check out my small business coaching page.